Alba Power, the leading global independent for the provision of dedicated support services to the aeroderivative and industrial gas turbine, power turbine, controls and rotating equipment markets, appointed Denvir to develop and launch its new global branding and marketing strategy.
Positioning the business as a leading, global independent, the new brand was recently launched with a new website and supporting PR campaign.
Alba Power is highly regarded across the industry, and has recently been nominated as a finalist in the Northern Star Awards 2013 in the Outstanding Contribution to the Energy Sector category. It has also been selected as a National Champion representing the UK in the 2013/14 European Business Awards.
Kaye Mackay, Marketing Manager leading the Alba Power account at Denvir Marketing, said: ‘’Denvir has worked closely with Alba Power to develop and deliver a brand strategy and marketing service that has not only met the business needs but propelled the brand on to the global market. The success of the project is a testament to our tried and tested business model and growing our portfolio of successful energy sector clients in the North East of Scotland.’’
Campbell Archibald, Sales Director at Alba Power said “Denvir has worked well with us to develop a brand and positioning that rings true to everything Alba Power stands for. We are really pleased with the result of all of Denvir’s hard work and feel that the new brand really reflects our passion for the industry and high level of customer focus.”