Metis Partners, the Glasgow-based IP monetisation firm, will be hosting a seminar as part of Clydesdale Bank’s Business Week programme of events next week (May 12).
Business Week is one of a number of initiatives which aims to support the growth of businesses within the communities in which the bank operates.
IP professionals from globally-operating Metis Partners will present on “Taking the Luck out of Making IP Fortunes”. They will explain effective recognition and leveraging of IP assets, including practical first steps companies can take to improve IP integrity, and gain control of their IP to secure their competitive advantage and increase business valuation.
Stephen Robertson, Metis Partners chief executive, said: “This fits well with our success to date working with clients in Aberdeen and it’s our intention to have a presence in Aberdeen within 3-6 months. We know Clydesdale Bank well having worked with them many times, and we are delighted to have been asked to take part in such an important event aimed at supporting business growth in Scotland.
“The week will include sessions offering business and financial advice, networking opportunities and discussions on key issues affecting local areas and industry sectors. It is extremely rewarding that Clydesdale Bank recognise where we can help in the field of IP and oil and gas, and our aim is to add genuine value to those attending.”
During Business Week, Clydesdale Bank will be hosting 10 customer-focused events designed to allow businesses to connect with both the bank and the professional partners supporting the initiative, providing the opportunity to discuss how they might exploit growth opportunities as the economy improves.
Metis Partners specialises in helping businesses identify and exploit the embedded value in intellectual property ranging from formal IP rights such as patents, trademarks and design rights to employee knowledge, organisational knowledge, R&D and corporate brand strategies.
Mr Robertson said that the SME sector’s concerns included insufficient information on the relevance of IP in day-to-day business, the costs associated with obtaining and enforcing IP rights and the perception that the IP system is time-consuming.
Effective IP management, he said, enables companies to use their intellectual property assets to improve their competitiveness and strategic advantage. Acquiring IP protection is a crucial initial step, but effective IP management means more than just protecting an enterprise’s inventions, trademarks, designs or copyright.
It also involves a company’s ability to protect their trade secrets, commercialise inventions, market its brands, license its know-how, conclude joint ventures and other contractual agreements involving IP which recognise the financial value of the IP being invested, and effectively monitor and enforce its intellectual property rights.
Metis Partners , which recently has been involved in a series of high-profile IP marketing successes, works closely with Clydesdale Bank and has completed various assignments with the bank including securing IP backed finance for Red Spider, Fotech, Polatis, Aircraft Medical and DisplayLink.