Lanark-based Border Biscuits has secured an exclusive nationwide listing with Asda for the winning recipe of an amateur baking competition.
The Big Baking Bonanza has been launched to find the best biscuit recipe in Britain. The winning entry will then be created by Border Biscuits and turned into a limited edition product, to be sold in Asda stores in 2016. The winning baker will also receive £2,000.
Developing and maintaining a strong relationship with Asda since 2004, Border Biscuits has steadily grown its product portfolio and significantly increased its sales. The firm is reporting a 48% year on year increase with the supermarket.
Susanna Hassard, Asda Regional Buyer Scotland and Northern Ireland said: “The Border Biscuits range continues to perform well in our stores and we’re really pleased to be working with them to search for an exclusive new product. There’s some extremely talented amateur bakers out there and we’re looking forward to developing a new product that our customers will love.”
Lesley Ann Gray, brand and sales manager at Border Biscuits, said: “We have developed an excellent relationship with Asda over the years and we have taken part in its Supplier Development Programme which has really helped to nurture this.
“We’re delighted that the winning recipe from our Big Baking Bonanza will become a national listing and we’re looking forward to continuing our successful partnership with Asda.”
Budding bakers can enter the Big Baking Bonanza by submitting their recipe online now at www.borderbiscuits.co.uk/baking until 13 June 2015.