VisitScotland is currently hosting Belgian tourism body VisitFlanders on a knowledge exchange as part of its Quality Assurance Scheme to inspire countries across the world.
The three-day initiative will see the guests learn about how VisitScotland uses quality to improve visitor experiences and support Scottish businesses to deliver excellence.
7,000 Scottish companies including attractions, accommodation providers and restaurants participate in the scheme, which has had interest from tourism bodies from Sweden, Nova Scotia, Norway, Namibia, Iceland and Malta.
This week VisitFlanders quality manager, Griet Geudens, will take part in a series of discussions, presentations and meetings with VisitScotland QA managers and industry representatives.
It follows an agreement between VisitScotland chief executive Malcolm Roughead and his VisitFlanders counterpart, Peter De Wilde, for knowledge of the Scottish QA scheme to be exchanged for VisitFlanders’ expertise and experience in social tourism.
The QA scheme gives a star grading to participants, informing visitors of the type of experience they will receive, and also offers advice and support to businesses on how they can improve their services.
Malcolm Roughead, chief executive of VisitScotland, said: “We are delighted to welcome our friends from VisitFlanders to hear first-hand of the world class work VisitScotland is delivering here in Scotland. Millions of visitors from across the globe are attracted to Scotland each year for its beautiful scenery, rich history and vibrant culture and through our Quality Assurance Scheme we can help ensure they receive the best visitor experience possible.
“The QA scheme not only gives visitors the confidence in our tourism industry but also provides focused support to partners to help them grow and improve their businesses, and make them as economically sustainable and profitable as they can be.”