Senshi Digital, the Glasgow-based web design and digital marketing company is turbo-charging its relationship with Gray Line, one of the world’s largest and oldest providers of sightseeing tours.
The small Scottish company, which was established in 2008, has become a trusted technology partner of the Denver-based multi-national, which provides tours and experiences in more than 700 locations, spanning six continents.
Over the past two years, Senshi has created bespoke web identities for nearly 30 of Gray Line’s 150 destination specialists, generating revenue in six figures and allowing the company to expand its team to ten, with more coming on board next year.
Now Senshi is working towards a target which will see it providing services to between 40% and 50% of Gray Line’s destination teams, with the aim of helping to double its sales to the US giant over the next two years.
Chris Torres, director of Senshi Digital, said: “It is a huge tribute to the team at Senshi that a US company of the size and scale of Gray Line is coming to this little enterprise in Scotland in preference to the many big name agencies in the US and Europe.
“Since we established our relationship with Gray Line, we have created many tailored websites for it all over the world, and it now treats us as if we were part of the business, as their technology partner.”
Senshi Digital has made its name by focusing on and delivering for tourism-related clients, which account for some 70% of its current £800,000 turnover - though it also provides services in other sectors.
Torres flew to Las Vegas to meet Gray Line president and CEO Brad Weber and executive vice president Brett Asbury, who signed the Glasgow company up to provide web services, digital marketing and brand development.
He said: “Gray Line is the largest direct supplier of destination services to online travel sellers, wholesalers and travel agents. It operates day tours, airport transfers, hop-on hop-off tours, multi-day packages, walking tours and other specialised destination services.
“Gray Line is bringing on new destinations all the time, run by locally-based specialists, with the most recent ones being in the Far East and China. We are helping with nearly 30 of the destinations at the moment.
“In the last week alone, we have taken on new projects in New York, Boston, Emirates, Croatia and Miami. It pays a yearly fee for each site and we keep the sites up to date and deal with design changes. Increasingly, future revenue will come from digital marketing.”
Gray Line is now stipulating that new destinations which join the group will take on a website provided by the Senshi team and is actively persuading existing destinations to switch over to the Scottish company.
Torres said: “It is quite an endorsement. Gray Line has more than 100 years experience in the travel business and we are very excited indeed to have the opportunity to work with such a venerable company.”