Award winning Deeside Brewery is celebrating further success after securing a new deal with major supermarket chain, Asda, to stock a variety of its beers in stores across Scotland.

The independent Scottish craft brewery, based in Banchory, Aberdeenshire, has experienced strong growth since its rebrand in 2012 with sales doubling since last year. The first order for Asda is to provide over 8000 bottles of its two leading products LAF and MacBeth and is the brewery’s largest supermarket contract to date.

The deal has been a direct result from Deeside Brewery’s partnership with Craft Beer Clan Scotland, an organisation that aims to support and promote quality Scottish craft brewers in the UK and oversees.

Neil Stirton, head brewer at Deeside Brewery, said: “This contract win with Asda will allow us to continue meeting increasing customer demand for Scottish craft beers. Securing this agreement is testament to the whole team’s commitment to the success of the business over the past few years.

“We continue to attract long-standing and new craft beer drinkers in Scotland and beyond and we want to ensure they can easily source our products. We are passionate about producing and supplying products that will be enjoyed by craft beer enthusiasts and will also encourage others to try something new.”

Due to its expansion and success, Deeside Brewery moved to larger purpose built facilities at the beginning of 2013 and now employs three people with plans to employ more staff this year as the business continues to grow in line with demand.

Deeside Brewery is one of 13 breweries to be stocked in Asda as the supermarket leads the way in supporting the Scottish brewing industry.

Chris Miller, director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it’s fantastic to have been able to work with a major retailer such as Asda.”

Commenting on the decision to stock new lines of craft beer, Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones that come from local brands.”

Deeside Brewery has also experienced increased demand from local high-end bars, restaurants, venues and suppliers, such as Trump International, The Marcliffe, Soul, Bieldside Inn, Mariner, Atholl Hotel and Marycuter House Hotel. Just last month, the brewery’s American Pale Ale and Rye brew was acknowledged as a runner up in the Best New Retail Product category at the Grampian Food Forum Innovation Awards.

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