The Blue Parrot Events Company Ltd is investing in growth with the appointment of Sarah Crossley as regional director of business development.

With 16 years’ experience in the hospitality industry, Sarah will help deliver the organisation’s ambitious growth strategy as it aims to become the UK’s largest event hire and management company. She will be responsible for implementing a targeted business development strategy for The Blue Parrot Events Company Ltd brand in the east of Scotland.

Sarah joins from Hilton Hotels where she was sales and revenue manager and latterly director of business development across Glasgow and Edinburgh bringing with her extensive revenue and inventory management experience.

Previous roles include UK cluster business analyst at Rocco Forte Collection and corporate partnership manager for Street League Scotland where she had overall responsibility for the development and delivery of a targeted corporate fundraising strategy for Scotland.

Sarah comments: “With a long established presence in the west of Scotland, the time was right for The Blue Parrot Events Company Ltd to expand into the east. I will be working closely with director Greg Anderson, to promote and grow our sister event brands ‘Prop Me Up’ and ‘Table Art’ throughout the country. Over the coming years, our vision is to become the first choice in event hire, design and management through both our owned and franchised offices.”

Greg Anderson, director of The Blue Parrot Events Company Ltd, said: “Sarah’s skills in identifying and developing new business opportunities in a high end sales environment, coupled with her creative approach will allow us to further grow our core brands Blue Parrot, Prop Me Up and Table Art. We want to continue to build on our existing relationships in the corporate and commercial sectors as well as seeking out new public sector opportunities.”

Since its inception in 2007, The Blue Parrot Events Company Ltd has become one of the most comprehensive event companies in the UK, being the preferred event solutions supplier for many of the UK’s top venues, highly respected wedding planners and corporates. Clients have included MTV, British Airways, Ryder Cup, Commonwealth Games, The Brit Awards, Emirates Airlines and the MOBO Awards.

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