Scotland’s seafood stars put their best foot forward in Brussels

Share on Facebook
Seafood Scotland

The Scotland delegation which attended the recent Seafood Expo Global, the world’s largest seafood show, held in Brussels, overwhelmingly reported a successful trip, with motivated buyers encountered and deals signed.

The Scottish seafood industry put their best food forward on an international stage, in a bid to catch more of the global seafood market for Scottish shellfish, salmon, whitefish and pelagic.

David Rae, Head of Brand & International Sales at Dawnfresh Seafood, was very positive about the opportunities that the event delivered. He said: “Although this year seemed to be a little quieter than previous years, the buyers that did visit us were more motivated to close sales. Our main focus was to launch our fantastic new ranges of Ready to Eat, Ready to Cook and Ready to Party fish to the retail and foodservice sector, and we had strong interest from buyers in Europe and beyond – which we are confident will lead to additional listings.

“We also signed a new deal to sell Harasu trout bellies to a company in Japan, which will add another new territory to our international business. Overall, the Scotland stand created an impressive showcase for Scotland’s produce, and it was a great success for us.”

Companies attending included Associated Seafoods; Caley Fisheries Ltd; Cooke Aquaculture; Dawnfresh; Highland Smoked Salmon; International Fish Canners / Nor-sea foods; JK Thompson; Loch Duart; Loch Fyne Oysters; Scot Prime Seafoods Limited; Scottish Slamon Producers Organisation; St James Smokehouse; Scottish Salmon Company; Whitelink Seafoods; Lunar Freezing & Cold Storage Company Limited.

Natalie Bell, Trade Marketing Manager for EMEA (Europe, Middle East and Asia) at Seafood Scotland said: “The seafood industry is crucial to Scotland’s success, and as an industry, we are responsible for attracting business to Scotland by showcasing our sustainable, world-class products. With buyers wielding global purchasing power present in Brussels, we’re delighted to report such a successful trip.”

Cameron Brown, Managing Director of Loch Fyne Oysters concludes: “This year’s event was about quality rather than quantity. It was certainly quieter than usual, which probably made it the most productive event I’ve ever been involved in. We managed to meet most of our partners from around the world, to pick up some additional business and are also following up numerous new leads in new territories and markets now. All in all, Brussels has been a great success for us at Loch Fyne and we’re looking forward to the next show in 2017.”

Related Posts

Beattie to creating 30 new jobs after 30 years in business Beattie, the creative communications group, is creating 30 new jobs across its UK office network as part of its 30th birthday celebrations. Founded...
BrewDog smashes £10m crowdfunding record with Equity for Punks IV North East based BrewDog has smashed a world record by hitting £10m via its latest Equity for Punks scheme through the issue of shares and mini-bonds....
Virgin Atlantic offered Aberdeen to Heathrow link Virgin Atlantic may connect Aberdeen to Heathrow from next March after the airline successfully bid for the slots operated by BMI. BMI had to relea...
Swiss deal is sweet success for sustainable honey company Motherwell-based Plan Bee is celebrating after an exclusive Swiss department store ordered the first large overseas export of its sustainable Origin H...
Codify rolls back the years to mark special milestone Software specialist Codify took guests back through the decades and gave a glimpse into the future during a special celebration to mark the firm’s 15t...
Rig Control Products enters into business alliance with Accumulators Inc. Aberdeen based Rig Control Products (RCP) has entered into a business alliance with Houston-based accumulator manufacturer Accumulators Inc. The ne...