Innis & Gunn, one of Scotland’s largest independent brewers, has appointed Jane Cannon in its first Head of Marketing role; a major step in the brewer’s 2016 growth plans, following its recent acquisition of the Inveralmond Brewery in Perth, Scotland in April.
In the new Head of Marketing role Cannon will develop Innis & Gunn’s global brand strategy and lead its execution across existing and developing markets. This will include overseeing all planning, development and implementation of the brewer’s marketing strategies, communications and public relations activities.
Cannon has a wealth of experience in this field, having lead the development of the beer portfolio at Tennent Caledonian, part of the C & C Group from 2008 – 2015. In this role, Cannon improved the beer brands’ digital & PR presence, spearheaded the much loved ‘City Glasses’ and ‘Scotland to a T’ campaigns, through to the integrated ‘At the heart of T in the Park’ campaigns.
She also developed a number of new brands from conception to launch, Heverlee, a premium Belgian beer, and in collaboration with the Williams Brothers, Drygate. Before this Cannon held positions at ScottishPower, The Scottish Government and Barkers Advertising Agency.
Since its foundation in 2003, Innis & Gunn has become one of the UK’s most successful international craft beer businesses, with an annual turnover of £12 million in 2014 – up from £10.5 million in 2013.
In 2014, Innis & Gunn sold over 20 million bottles of beer, making it the second biggest supplier of craft beer to the UK off-trade.
From its headquarters in Edinburgh and the new brewery in Perth, to be called The Innis & Gunn Inveralmond Brewery, the company will continue to expand its scale in the UK and abroad, where the business already successfully exports to over 20 countries.
Jane Cannon said:
“I’ve always been a big admirer of Innis & Gunn, having followed its progress closely over the past seven years. It’s been incredible to see it grow from its Scottish roots to define the craft beer scene in the UK, using its innovative approach to brewing.
“We’ve got an exciting year ahead following our acquisition of the Inveralmond Brewery. This is already opening up new realms of possibilities, from new brewing styles, to increasing our production in new and existing markets. I’m looking forward to applying new approaches to our marketing and communications, by finding innovative ways to connect with our community and discover new craft beer fans”.
Dougal Sharp, founder and master brewer at Innis & Gunn, said:
“This year is already off to an exciting start with the acquisition of our own brewery so we’ll be rolling out our expansion plans sooner than we thought. The new Head of Marketing role will be vital in driving this progression forward.
“Jane’s unique curiosity about beer’s position in the world made her a natural choice for the role. Her drive to join us in innovating the industry was really clear from the off and we’re all excited to welcome her to the company”.