Aberdeen brand consultants rebrand $5 billion German shipping giant

Oldendorff Carriers

Aberdeen brand consultants, the Art Department, have undertaken a massive rebranding exercise for Germany-based shipping giant, Oldendorff Carriers.

With an annual turnover of more than $5 billion dollars and a fleet of 500 vessels, Oldendorff Carriers are one of the world’s leading dry bulk shipping companies.

But even with this level of success they saw the need to further develop their brand and communication materials across all aspects of their global activities.

With a keen eye on the value of branding and a passion for always improving his company’s communications, CEO and company owner Henning Oldendorff took it upon himself to seek out a branding consultancy that he felt would deliver to his high expectations.

Art Department MD Gerry Kelly commented: “We were delighted that the Art Department was chosen for this significant high profile project and it has been a great pleasure dealing directly with Henning and his management team over the last 12 months”.

The project has involved the development of a brand strategy, a new identity, filming and photography around the world, the use of VR technologies, the development of new printed materials and the launch of a new website that features leading-edge programming that ties back into the IT systems of Oldendorff’s HQ in Lubeck.

Gerry Kelly added: “This has been a truly global undertaking that has once again placed the Art Department at the heart of a major brand build for a world-leading company”

Henning Oldendorff said “The Art Department have been very professional in their approach and we are delighted with their work – it has been a pleasure to work with the team.”