Justin Timberlake’s Can’t Stop the Feeling is the focus of an uplifting, foot-tapping video made to raise money for The Prince & Princess of Wales Hospice.
Launching on July 27, the film was made for hospice supporters, property management company Speirs Gumley, and features staff from their Glasgow office as well as the hospice getting into the groove at well-known city landmarks, from the Hydro and Kelvingrove Art Gallery & Museum to Hampden, the Science Centre and Kelvingrove Bandstand. There is also a special guest appearance from tennis coach Judy Murray.
A work of hilarious choreographic genius, the hope is that it will raise £10,000 for the hospice’s Brick by Brick Appeal to build a new home at Bellahouston Park.
The film was made to be shared on social media and drive donations to the hospice’s JustGiving page – www.justgiving.com/cantstopthefeeling. Donations of £5 can also be made simply by texting DANCE to 70660.
The hospice’s Brick by Brick Appeal is raising the £21m needed to build a new, purpose-built facility in the city’s Bellahouston Park. The foundations go down this summer and patients are expected to move there in 2018. The aim is to bring 21st-century hospice care to the people of Glasgow, a major step forward in the provision of palliative care services, providing the flexibility to develop and improve services and lower the age limit of patients to 15 years and over.
The video was the brainchild of Lorraine MacDonald, owner of Speirs Gumley, who was soon inundated with volunteers who loved the idea and wanted to be involved. Speirs Gumley is part of the hospice’s 50-10 Club: 50 companies who have agreed to raise at least £10,000 each for the new hospice. Speirs Gumley has already raised £4000 and decided to take an innovative and fun approach to raising the remaining £6000.
Lorraine said: “We have been long-term supporters of The Prince & Princess of Wales Hospice and our team wanted to do something a little bit different to raise much-needed funds for the appeal. Thanks to a comedy night, we are nearly half-way to our target but wanted to do something a bit different to raise the remainder, and hopefully more.
“The team and I have had so much fun making this video. I hope it makes people smile, laugh and, most importantly, put their hands in their pockets for this fantastic charity that has touched the lives of so many people in Glasgow.”
Judy Murray got involved in the video thanks to Speirs Gumley’s ongoing support of her Tennis on the Road programme, designed to make tennis accessible to children of all backgrounds and encourage take-up of the sport.
Judy said: “What a fun and novel way to raise money for a such a deserving cause. Speirs Gumley has also supported my Tennis on the Road programme, which builds workforces in local communities across Scotland so that kids, teens and adults from all backgrounds can get involved in tennis. It’s great to see their innovative and light-hearted style applied to fund raising for the Prince & Princess of Wales Hospice.”
Gillian Sherwood, the hospice’s director of clinical services, said the idea of the video was a work of fundraising genius.
“What a fantastic idea, we are thrilled and extremely grateful to Speirs Gumley for their support. The hospice staff who took part had a brilliant time.
“Money raised from the video will have a lasting effect on the new hospice, helping to pay for the atrium area. It will be at the heart of the hospice and will offer a warm welcome and a sense of home. It has been designed to be a comfortable yet practical environment with seating and a fireplace where patients and families can relax and spend time together.
“We hope the video will spread like wildfire, capture people’s imaginations and encourage them to dig deep.”
You can view (and share!) the video at https://youtu.be/UnNfB8nbabs