Deeside Brewery has made two senior management appointments with Steve Crossland joining as managing director and George Wotherspoon as development director.
The key appointments are a reflection of Deeside Brewery’s increasing popularity and the demand for its products in the growing Scottish Craft Beer following within the global food and drink industry.
Both Steve and George bring a wealth of experience from the brewing and hospitality industries, previously as founders of Loch Ness Brewery. Their extensive knowledge will help continue to boost sales and deliver high quality products to meet customer demand.
Commenting on his appointment, Steve said: “Deeside Brewery is flourishing in the current craft beer market and we hope to bring further knowledge and passion, developing some exciting new products.
“Working with such a fantastic foundation for growth, we believe our experience in the industry and our real passion about craft beer will complement the existing team. I know that the skill of the brewer is backed up by the efficiency of our distribution network, customer support and consistent quality.”
Loch Ness Brewery quickly became one of the leading cask ale breweries with an international following from the US, Europe and Asia. The duo has a thirst for brewing award-winning ales and an appetite for developing the Deeside brand. As well as the day-to-day running of the brewery, they will work alongside the team to create new, experimental beers.
The double appointment comes as the Aberdeenshire-based Brewery has experienced increased demand throughout 2016. Due to increased sales performance, particularly in convenience stores in and around Aberdeen, Edinburgh and Glasgow, Sainsbury’s has extended its Deeside Brewery listings across 17 new stores, increasing the current listing to 37 stores across Scotland.
George continues: “The past six months have been positive for Deeside Brewery, with Steve and I appointed to build on this momentum. We aim to introduce the business to the cask ale market and expand our increasing export market. Above all else, we will be working alongside Neil, our head brewer, to develop the current beer range to suit every palette. We’ve got big plans for the future, and I am positive they will boost the Brewery’s success further.”