Deeside Brewery brews up supermarket success

(L-R) George Wotherspoon, development director and Steve Crossland, managing director

Deeside Brewery, an independent award-winning craft beer producer, is toasting a string of successful contract wins.
The craft brewery, based in Banchory, has secured its first listing with major supermarket Morrisons. The deal successfully concludes Deeside Brewery’s strategic plan for listings across the Big Four supermarket suite comprising: Asda, Sainbury’s, Tesco and Morrisons.

As part of Morrisons Scottish Beer Festival, Deeside Brewery has seen more than 13,000 bottles of its leading products, LAF and Macbeth, on the supermarket’s shelves since the start of September. From the 26th of the month, its products will become a permanent listing in the major retailer.

The Brewery is one of 11 breweries signed up to supply the supermarket with 30 new beers, as it leads the way in supporting independent Scottish breweries.

Steve Crossland, managing director at Deeside Brewery, said: “The unstoppable cultural phenomenon that is craft beer continually presents Deeside with new and exciting opportunities. We are thrilled to have secured our first listing with Morrisons, completing the Big Four set. This year alone, Deeside has gone from strength to strength, with an ever-expanding following and it is clear that customers across Scotland are looking for more premium drinking experiences from local brands.”

In August this year Deeside Brewery celebrated another first by signing a supply deal in conjunction with Scotland’s largest independent co-operative, Scotmid. The Brewery’s 330ml bottle range of Rye, IPA, APA, Stout and Craft Lager, will be stocked in stores throughout the North East of Scotland.

Its products also hit the shelves of major supermarket chain, Asda, in April this year after securing a new deal with the retailer. This trio of agreements has been aided by the Brewery’s partnership with Craft Beer Clan Scotland, an organisation that aims to support and introduce Scottish craft beer to a global market.

Steve continued: “Securing distribution with major supermarkets is a great milestone for Deeside Brewery and further cements our place in the Scottish food and drink industry. We have been working closely with specialist food and drink consultants Ross & Brown and are delighted to be adding to the craft beer range and diversity of supermarkets throughout Scotland. Demand for our products has exceeded expectations throughout 2016 and we will continue to offer premium quality products, with a variety of flavours to suit every palate and taste.”