Appointedd deal worth up to £15m with business Centre network

Leah Hutcheon

Edinburgh-based online booking specialist, Appointedd, has been selected by one of the world’s largest serviced and virtual office networks to enhance the digital support offering for 500,000 customers across its global portfolio of 700 serviced offices in 52 countries.
The unique deal will see Appointedd power online appointment setting for Live Receptionist clients of Alliance Business Centers Network (ABCN), and the two companies will partner to streamline service provision through online booking and deliver additional value for ABCN’s 500,000 customers across the world.

The deal, which is Appointedd’s largest to date, represents a potential £11-15m in revenue for the companies over the next three years.

Appointedd’s software delivers a comprehensive set of features including online booking, customer relationship management and marketing automation.

The software revolutionises processes for businesses in a range of sectors, from service companies to global business development agencies. Appointedd’s system stood out due to its unique multi-timezone booking functionality, an innovation they credit with establishing a global market for their technology.

Appointedd’s founder and CEO, Leah Hutcheon, said:
“It is so wonderful to work with an organisation that cares so much about its customers. ABCN is dedicated to empowering the businesses that use its services and this deal will give them access to technology that will help them to thrive in the modern workplace.

“Frank and his team are innovators and they are passionate about giving their customers the best tool for the job. The management team at ABCN have been unrelenting in their search to find the best in class technology platform to run their business on, and we are delighted that Appointedd has been selected to underpin the fantastic service they already provide for their customers.”

ABCN’s CEO and Chairman, Frank Cottle, said:
“ABCN works with 700 offices across 52 countries, so it was important we could scale any software platform globally. It was important to us that we found the right solution for our varied customer base, which ranges from freelancers to multi-national corporations, each using a great variety of software and applications. After considerable research, we found that Appointedd is the most rounded online booking platform. Appointedd’s multi-timezone functionality is the only system in the world that would enable our users to book appointments in multiple timezones seamlessly.”

ABCN was founded in 1992 by Frank Cottle, who formerly owned a leading business centre brand. Today, Alliance is the largest global network of serviced offices in the world with more than 700 locations in 52 countries. Combining the best of people, place and technology, Alliance provides solutions to mobile workers, entrepreneurs, small businesses and corporates.

Appointedd has attracted investment from a wide range of investors, including Gareth Williams, founder of Skyscanner, and Marie Macklin CBE, founder of Macklin Enterprise Partnerships. The company has been growing steadily month on month since it launched in 2014, and this deal represents a step change in its potential scale.