Beattie to set up ‘dating’ studio for vloggers

Laurna Woods

Creative communications group, Beattie, is to set up a video and content studio in Scotland.

The studio will be up and running by the end of the year and it will coincide with the launch of a matching forum to “date” vloggers and bloggers with corporate brands.

Laurna Woods, CEO of Beattie Group said: “Consumers are showing a huge appetite for meaningful and entertaining content and big brands are increasingly savvy to the fact that vloggers are the new bloggers, expanding their opportunities to build product visibility and drive sales.

“We are creating a dating forum to bring consumer brands together with the hottest celebrity bloggers and vloggers as well as establishing our own stable of aspiring blogging and vlogging talent.

“Our new video and content studio will be used to produce videos and vlogs for clients in the UK, USA and Anglosphere countries around the globe.

“The production team is already in place but we are keen to give something back to the local community by offering work experience and training opportunities to bright graduates.”

The sound-proof studio will be set up in Beattie’s Media Village in Falkirk, Stirlingshire, where 6,000 sq ft of space has been earmarked for creative projects.

Beattie has just completed a 100-seat conference centre and a dedicated training academy in the 18,000sq ft complex. The total cost of the investment will be £120,000.

Celebrating its 30th anniversary, Beattie has eight offices in the UK including London, Birmingham, Manchester, Leeds and Glasgow. It recently set up shop in Canada.

Headline clients include Specsavers, Merck, High Street TV, Kimberly Clark, flybe and French fashion house La Redoute.