Julie Mitchell-Mehta: Recommended Tools To Help Your Website Work Better

Julie Mitchell-Mehta
Julie Mitchell-Mehta

Is your website working? I’m sure you know that it’s live and all the buttons do what they are supposed to do. But is it really working hard enough? Is it making a contribution to the bottom line of your business?

Let’s start at the beginning. You need to decide what it is you want your website to achieve for you. You can use our Lead generation calculator to help you. Simply enter your current turnover and your required turnover, add in your typical conversion rates, and the calculator will tell you how many leads your website needs to generate to hit your sales targets. It will also suggest how many extra website visitors that will take.

So, now you know how many visitors your website needs, how well is it performing? Try HubSpot’s Website Grader. Take it with a pinch of salt, but it will give you an idea of issues that may need further investigation.

By now, most websites are responsive, but it’s definitely worth checking as more searches now take place on mobile phones than computers. According to Google, if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave. Try Google’s Mobile-Friendly Test to make sure yours works well on all devices.

So, assuming everything is hunky-dory with your site, how will you get those visitors that you know you need? Well, that’s all about getting found in search engines, and to find out how well you are doing, we suggest you use SEM Rush. There’s a free version and various paid options depending on what you need.

Give it a try first. Type in a domain name and it will give you a wealth of information including which keywords it ranks for, who your online competitors are and related keywords you may want to chase.

If you need help discovering which words people use when searching for your services, try our free Seed Keywords tool. You can create a search scenario and then ask your network to type in the keywords they would use to solve it – generating your own, unique list of words and phrases to incorporate into your content.

And, of course, if you need help making your website work harder, just get in touch!

Julie Mitchell-Mehta is a Chartered Marketer at Red Evolution, an Aberdeen based Inbound Marketing Agency that uses marketing, design, development, content and SEO skills to help businesses thrive online.