Toilet brush reboot wins £75k Scottish EDGE award

The LooBlade development process

Spyglass Innovations has secured a Scottish EDGE award worth £75,000 to support the growth of LooBlade – the company’s reinvention of the toilet brush.

Built on patented SwipeClean Technology, LooBlade effortlessly swipes a toilet clean with antimicrobial blades that kill all germs on contact, significantly reducing reliance on bleach. By staying clean and clog-free, it lasts far longer than a conventional brush – saving money and reducing landfill.

Following a successful Kickstarter campaign in 2015, LooBlade has already signed multiple retail and distributor deals across the world, worth millions in orders. The Scottish EDGE funding will be used to recruit sales staff to manage and grow key distributor relationships across the world, as well as to help set up a US manufacturing base, with the aim of lowering export costs by 20%.

“Wow, we won Scottish EDGE!” said Garry Stewart, founder and CEO of Spyglass Innovations. “This is a massive achievement for everyone at Spyglass Innovations and gives us the financial platform to ramp up global manufacturing capacity for LooBlade and to hire the key sales staff that will help accelerate our growth.”

The Scottish EDGE awards showcase Scotland’s most innovative, high-growth potential start-up businesses, with the aim of boosting Scotland’s economy by supporting the country’s small businesses. The finals of the awards were held last night at a ceremony in Edinburgh.

Announcing the award last week, Scottish EDGE CEO, Evelyn McDonald, said; “LooBlade is a revolutionary replacement for the conventional toilet brush and we’re excited to be supporting Spyglass Innovations to take this product to a global market.”

The business was one of fourteen businesses to receive funding of over £1m as part of the Scottish EDGE’s ninth competition round, which launched in August of this year. Scottish EDGE, which looks to support Scotland’s innovative, high-growth potential entrepreneurial talent, received a total of 218 applications for the current competition round.

Renowned Scottish entrepreneur and philanthropist, Sir Tom Hunter remarked on Spyglass Innovations’ achievement; “I’m delighted that Spyglass Innovations have secured Scottish EDGE funding and support as part of the competition’s ninth round. Garry’s pitch impressed the panel and they could see great potential in his product. We welcome the business as it joins our network of high-profile Scottish EDGE alumni and look forward to supporting their development.”