Wednesday, 24 February 2021 08:55

Gluten-Free joint venture for Duncan’s of Deeside and Pulsetta Foods

North-East based Duncan’s of Deeside and Pulsetta Foods have formed a joint venture for gluten-free sweet and savoury biscuits.

The two companies combined currently export to over a dozen countries on four continents and work with multiple UK supermarkets and independent retailers. The joint venture will pool the market relationships and product development expertise of these two partners.

Duncan’s of Deeside is one of Scotland’s premier biscuit brands, specialising in shortbread and oatcakes, with a heritage of over 30 years. The venture will be based at Duncan’s in Laurencekirk Aberdeenshire.

Pulsetta Foods is a young yet already multi-award winning brand in gluten-free, free-from and healthy eating foods, based in Aberdeen. The Pulsetta Oat Thins, winner ‘Best New Retail Product’ in the prestigious 25th annual GFF Innovation Awards in 2015, will become the first products of the venture.

Paul Duncan of Duncan’s of Deeside: “This exciting partnership sees Duncan’s enter the growing gluten-free and free-from market overnight, and we are delighted to offer a Great Taste multi-award winning range of gluten-free products to our customers.”

Dr. Karsten Karcher of Pulsetta Foods: “This venture is a perfect strategic fit for us as companies and teams, and fantastic news to all our consumers.”

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