Friday, 30 October 2021 09:22

Business Profile - Martin Kerlin of JWF

Martin Kerlin

Your Name –  Martin Kerlin, Oil and Gas Director

Company Name –  JWF

When did you start (with) the company? - I’m about to celebrate my 15th anniversary with JWF – I joined in November 2000.

What part of the business do you like best? 

I really enjoy meeting customers and joining people together through sharing information and lessons learnt. A big part of what we do is help our customers find engineering solutions to difficult and often technical issues. These solutions bring measureable value to our customers and that can be very satisfying.

JWF is a team of engineering experts that provide world class instrumentation solutions with committed end-to-end customer service. JWF's focus is to demonstrate improved support to its customers to help them deliver ongoing plant modifications and projects in a cost effective but safe manner.

It is important JWF is proactive in supporting and challenging the working norms within the oil and gas industry to help us all steer through these stormy market conditions. The JWF team is “committed beyond measure” in everything it does.

If you had to start again from scratch what would you do differently? 

Two things. I have recently changed roles and become JWF’s Oil and Gas Director. This is a move I probably should have made a couple of years ago. JWF is very committed to the oil and gas market. It’s a very challenging sector and one that I personally have really enjoyed working in. Secondly, we have recently rebranded. Again, I wish we had done this earlier. “Commitment Beyond Measure” really encapsulates JWF and our strong commitment to customer service.

What is unique about what the company does? 

We listen to what our customers really need, and in turn deliver customised solutions. We retain both our customers and our people long-term. This means we build a great deal of knowledge about our customers and importantly we’re able to deliver strong continuity of service.

Has there been a key moment or turning point? 

We have seen strong growth over recent years, achieved a great deal and come along way as a company. However, I think the biggest turning point for JWF is happening at the moment. We’re on the cusp of it and there is a real change in momentum within the group. We have recently rebranded and moved into state of the art premises, providing our people with a first class working environment.

How do you intend to grow the company? 

We have a focus and dedication to the oil and gas market. We deliver innovative ways of working in order to handle customer’s instrumentation issues. We are able to offer engineering solutions to the market that will assist in the current economic climate.

The recently formed JWF Group now has 2 new divisions – JWF Metering and JWF Service – these will be areas of focus and growth for the company in 2016. More importantly they will offer even more benefits to our oil & gas customers.

Do you have any non-executive directors, mentors or key advisors? Who are they?  

My mentors take lots of different forms and shapes. There is no one person. There are lots of influential people that we work with on a daily basis and our customers provide us with additional insight and knowledge on a daily basis. I really believe that the best advice you get will come from your customers and this is something that is constantly evolving.

In addition, Robert Allan recently joined our board as Operations Director having been acting as a non-executive director for JWF. This is another part of the story in the current step change in our business growth. We recognise and recruit good people!

What will the next 12 months hold? 

We’ll be settling into our new office and communicating our new brand and proposition to the market. The cost and efficiency pressures on the Aberdeen market means that I have a lot of work to do in Aberdeen and there are a lot of opportunities for JWF to offer engineering solutions that support the market during this difficult time.

If you were given £100,000 to invest in the company, how would you use it?  

We have been investing heavily in the business, taking on new premises and employing four new people over the past few months. To add to this, we’ll be further investing in our Aberdeen office and building our oil and gas proposition.

What's the best part of running a business? 

Making decisions and being part of a forward looking and dynamic board and setting a clear and ambitious direction for our company.

What do you do to relax? 

At the age of 47 I have just bought a new pair of football boots. Now that I’ve given up coaching, I love nothing more than playing 11-a-side and 5-a-sde football – one downside – my legs normally need a few days to recover!

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