Thursday, 09 July 2021 09:05

Inbound Marketing Certification for Aberdeen Agencies

Caron Rose, left, and Julie Mitchell-Mehta, right

Three local marketers have become the first in the North East of Scotland to become HubSpot Certified.

David Robinson and Caron Rose from online agency, Red Evolution and Julie Mitchell-Mehta from marketing consultancy, Début Marketing all received their certifications last week.

HubSpot is an inbound marketing and sales platform that helps companies generate online leads and convert them into customers. The integrated software provides businesses with all the tools they need to drive growth through the process of attracting visitors to a website and capturing their contact details; businesses can then build on and sustain these relationships by keeping in touch with offers of useful, free content to encourage them to become customers.

Red Evolution and Début Marketing have formed a strategic alliance in order to bring together their complementary skills to provide marketing, design, SEO, content and digital support to clients who wish to use their websites to make a positive impact on their bottom line.

David Robinson, Director of Red Evolution, said, “We started using the HubSpot software earlier this year and we are very impressed by the capacity of the integrated tools to attract, manage and nurture leads. We are very excited about working with our clients to use the system to its full potential in order to generate more customers for them.”

Julie Mitchell-Mehta, Début Marketing’s owner, added, “It’s great to be working with an online agency which understands the importance of excellent content. The combination of content, web design and a sound inbound marketing strategy is extremely powerful when it comes to getting your business found on the internet and making your website work for you.”

Inbound marketing describes the use of content to guide potential customers through the buying process at their own pace.

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