Friday, 31 October 2021 00:00

Paula McNulty Promoted to Group Associate Director, Consumer Marketing at Weber Shandwick Scotland

Paula McNulty

Public relations consultancy Weber Shandwick has promoted Paula McNulty to the post of Group Associate Director, Consumer Marketing within the business in Scotland.

Paula is tasked with the growth and development of the firm’s consumer marketing proposition. With a Scotland-wide remit, the role will also have a strong focus on skills development and new business acquisition.

An award-winning consultant, Paula has more than 14 years’ industry experience and brings a maverick creativity to each and every client brief.

Moray Macdonald, Managing Director of Weber Shandwick in Scotland said: “Paula already plays a key part in maintaining our growth strategy which has seen a series of new business wins so far this year. Her new role will see Paula working across all four of our offices in Scotland to improve our consumer offering, as well as with our offices across Europe. In particular she will be working closely with our colleagues in Manchester to grow our consumer offering throughout the UK regions.”

Commenting on her promotion, Paula said: “The way we communicate to consumers continues to change rapidly. No matter what the desired outcome, the need to think fast, clearly and with purpose, has never been more prevalently linked to market success.

“We are long past just selling or asking people to change behavior using formulaic, traditional methods. We now need to be flexible and have dialogue with audiences, finding out their story and making them want to listen to ours. Channels, content and creativity need to unite to form something interesting – and more importantly, intriguing – eradicating the ‘talk at’ culture and instead instilling a ‘talk with’ one, engaging audiences every step of the way.

Weber Shandwick has four offices in Scotland; Aberdeen, Edinburgh, Glasgow and Inverness. For more information about the consultancy, please visit www.webershandwick.scot

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