Friday, 06 November 2021 09:16

Decline in Scotch Whisky exports slowing

Decline in Scotch Whisky exports slowing

The Scotch Whisky Association has found “clear evidence” the recent decline in the product is slowing, with industry exports in the first six months of 2015 totalling £1.7billion.

Over the first half of the year, the decline in the value of Scotch Whisky was 3%, an improvement on the 11% drop seen between the first half of 2013 and 2014.

Single Malt exports were up 5% to £406million between January and the end of June, and the total volume of exports was down by 3% to 517 million bottles, but this decline was less than previous years.

Exports to the biggest market by value for Scotch Whisky, the USA, remained steady at £327million. In neighbouring Canada exports rose by 20% to £36million, and in Mexico exports were up 12% to £43million – with Single Malt exports soaring by more than 70%.

Direct exports to China jumped 46%, and the market in Japan increased by 7.2%, despite several years of decline.

However the figures in other trading environments were more volatile. In Europe, France and Spain saw increases in volume but decreases in value, while Germany was down in both value and volume. Brighter spots include Poland, up 45% in value, Turkey which was up 28%, and Italy which was “up marginally” after several years of decline.

David Frost, Scotch Whisky Association chief executive, said: “We’re starting to see some strong signals for growth and we continue to believe the long-term prospects for Scotch Whisky remain good. This is reflected in the large number of new distilleries opening, with half a dozen starting production in the last year or so.

“The growth of Single Malt exports shows that premium products are ever more popular. We had a decade of record growth, there was then a decline in exports in recent years largely because of the slowdown in the emerging markets, but signs of improvement are on the horizon.

“We will continue to push for more open access to markets by pressing for the removal of barriers such as high tariffs and unfair levels of taxation. Scotch needs a level playing field, in the UK and overseas, to continue to be a Scottish and British success story.”

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