Wednesday, 15 July 2021 09:24

The Open to boost Scottish economy by £100m

Mike Cantlay, VisitScotland Chairman, and Michael Wells, Director of Championship Staging at The R&A

The 114th Open Championship, being hosted this week at St Andrew’s historic Old Course, is set to see more than 200,000 golf fans attending, and boost Scotland’s economy by more than £100million.

Alongside the action on the course, images of St Andrews, Fife and other areas of Scotland will be broadcast to a potential global audience of nearly 600 million over the duration of the tournament.

Home to more courses per head of population than anywhere else in the world, it is estimated that golf tourism contributes around £220million to Scotland’s economy and supports around 4,400 jobs. For every £1 a visiting golfer spends on green fees, a further £5 is spent on extras elsewhere such as food, drink and entertainment.

A survey conducted after The 2010 Open at St Andrews found that two-thirds of spectators from outside the UK were visiting the course for the first time. This highlights the huge appeal of The Open as a major sporting event and of St Andrews as a visitor destination.

Mike Cantlay, Chairman of VisitScotland, the only tourism destination ever to be an Associate of The Open, said: “Excitement has been building for months as we prepare to welcome hundreds of thousands of spectators, the world’s greatest golfers and global media, back to St Andrews for The Open. These visitors, whether here for the day or for longer, help contribute to Scotland’s economy by staying in hotels, using restaurants, drinking in bars or shopping in retail outlets.

“Scotland is the undisputed Home of Golf, and The Open is the jewel in the crown of what is a truly unmissable summer for the sport.

“From the Ryder Cup last year, to the Aberdeen Asset Management Scottish Open at Gullane Golf Club last weekend, the world continues to marvel at Scotland’s stunning beauty and our unbeatable reputation for hosting the biggest and best events in the game. The Open will once again show that there is no finer place for a golf break than the country that gave golf to the world.”

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