Monday, 14 December 2020 22:02

Mountain Bike World Cup generates £30m for Highland economy

Mountain Bike World Cup generates £30m for Highland economy

As Fort William gears up to once again host the UCI Mountain Bike World Cup in June 2016, its organisers have revealed that the event has boosted Highland tourism by £30million since 2002.

Renowned as one of the must-see events on the Scottish sporting calendar, more than 250,000 fans have descended upon the town for it in the last 14 years.

Organisers Rare Management have promised that their 2016 event will be more exciting than ever, with plans underway to add new features to its notorious 2.8km downhill course.

Mike Jardine, from Rare Management, said: “Fort William has legendary status amongst the global mountain bike community, thanks to the incredibly enthusiastic crowds. They make the event and give it such a fantastic, nerve-tingling atmosphere.

“The Fort William Mountain Bike World Cup and BUFF 4X Pro Tour weekend has grown into a must-see fixture on the Scottish sporting calendar for families and die-hard fans alike and the impact on the local economy is huge. It’s also broadcast to millions of people around the world, helping to raise the profile of Scotland and the Highlands as the ultimate bike-friendly destination.

“2016 is going to be a real celebration of the legends of the sport – especially some of the home heroes who are always the crowd’s favourites. It’s time to salute these greats, so we’d advise fans to get their tickets early to make sure they are part of what could be an incredible weekend.”

Mike Cantlay, chairman of VisitScotland, said: “This is a fantastic figure and a gives a tremendous boost to the Highland economy. It really is testament to the great organisation of this incredibly popular annual event and the multitude of spectators it attracts from all corners of the globe.

“The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry to life sciences. This news perfectly illustrates how important events such as the UCI Mountain Bike World Cup in Fort William are to tourism in our regions. Tourism is more than a holiday experience – it creates jobs, sustains communities and provides a shop window for business activity.”


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