Marketing News

Sarah Lee

Automated PR service launches in Scotland to target global startup market

PingGo, a new do-it-yourself 'PR machine' has launched this week in response to demand for affordable PR from startups and the small business sector. New...
Mike McGrail

Mike McGrail: Your Startup Needs to Think About Marketing. Now.

I hear (and experience) tales like this time and time again. Blood, sweat, tears and often serious cash go toward creating the ‘perfect solution’...
Strathclyde Partnership for Transport

Glasgow subway & bus operator appoints new media partner

Strathclyde Partnership for Transport (SPT) has appointed Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) advertising business, as its media partner for the Glasgow...
video

CalMac millennials campaign wins prestigious Travel Marketing Award

Caledonian MacBrayne, together with The Lane Agency, has won the digital marketing campaign of the year category at The Travel Marketing Awards. The company and...
Joanne Spence

Successful quarter for Beattie with 4 high profile wins

Beattie, the creative communications group, has had one of its most successful first quarters to date after signing up four big name clients. The Scottish...

Laura Sutherland – 9 top tips for mobile marketing

Aura PR’s Laura Sutherland looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the...
Marianne Morrison

From Oil & Gas to Skincare for Guys – Scottish Entrepreneur Creates STOER Skincare...

Scottish skincare expert and business woman, Marianne Morrison has launched STOER Skincare for Men after four years in development and investing more than £700,000. Marianne’s...
Colin Steele who will be featuring at this year's Aberdeen Jazz Festival

Aberdeen cultural collective takes home prestigious event award

A group of ten major North-east festivals has taken home a highly sought-after festival and event award. Aberdeen Festivals was awarded the ‘Marketing & Digital...
Michelle Ovens

Digital roadshow and free small business workshop comes to Edinburgh

Small businesses in Edinburgh will be able to access a free workshop on how to use social media to promote their businesses when Do...

Phil Holt: A round-up of our digital predictions in 2017

We’ve kept an eye on the digital developments that have been gaining traction over the last 12 months and here is a round-up of...
The Black Bull Garage 59 McLaren GT4 100

Black Bull returns to GT racing circuit with Garage 59 and McLaren

Black Bull, the internationally award-winning Scotch Whisky company, will be returning to the British GT motor racing grid with Garage 59 and the McLaren...
From left - Deborah Hair and Laurna Woods

Beattie makes third big signing and continues growth phase

Beattie, the creative communications group, has made its third significant signing in 2017 with the recruitment of digital marketing guru Deborah Hair. A former research...
Jack Cairney

Jack Cairney: The 10 Best Free Online marketing courses

For the budding entrepreneurs out there looking to take their futures into their own hands and master the world of online marketing, finding courses...
Mike Watson of SBNN

PR Images are vital for print and online journalism

An overwhelming number of influential journalists say that PR photography is crucial to achieving media coverage, according to a new survey. Public relations agency Holyrood...

Laura Sutherland: How much does PR cost anyway?

Businesses don’t always understand how PR is costed. Here, Laura Sutherland, Chief at Aura PR, explains what is taken into consideration when costing work. Firstly, it’s...
From left - Roger Goodyear, MBE, Festival Co-Chairman, Valerie Cheyne – ACE Winches and Keith Newton, MBE, Festival Co-Chairman

ACE Winches to sponsor 2017 Scottish Traditional Boat Festival

ACE Winches is to continue to be the main sponsor of the 2017 Scottish Traditional Boat Festival held annually in Portsoy, Aberdeenshire. The Scottish Traditional...
Right People director Alex McLeod

Right People to be main sponsor of ACCA Aberdeen dinner

A north-east recruitment specialist is again supporting a key event for accountancy professionals in Aberdeen. Right People, which provides accountancy and finance personnel for clients,...
From left - Mike Macaulay, GPH Chairman with Scott Burness and his Ford Fiesta ST

Builders Merchants sponsors up and coming rally driver

A North-east rally driver is looking forward to showing off his new vehicle livery this weekend, thanks to sponsorship from a builders’ merchants. GPH Builders...
Lisa Fitzpatrick

Gillespie Macandrew doubles marketing team

Scottish law firm, Gillespie Macandrew LLP, has recruited two new marketing specialists to step up the firm’s marketing activity as it continues to expand...
Designer Janice Kirkpatrick pictured with actress/model Liz Hurley and Detlef Braun Member of the Executive Board of Messe Frankfurt GmbH

Graven launches campaign to get design on international agenda

Glasgow based international design studio, Graven, has launched a campaign to get the world talking about the importance of design. Launched in Frankfurt at the...

SNS Group undergoes brand refresh

One of Scotland’s largest photographic agencies, SNS Group, has undergone a rebranding exercise. Its team of photographers have captured images of some colourful characters down...
L-R - Andy Brydon from Curated Place; Councillor Jenny Laing, Aberdeen City Council Leader; Mike Backus, Vice President for Nexen Operations U.K and Steve Harris, Chair of Aberdeen Festivals and CEO of VisitAberdeenshire.

Nexen to sponsor ten Aberdeen Festivals

A major new sponsorship deal between a consortium of local festivals and Nexen Petroleum U.K. Limited has been announced. Aberdeen Festivals, made up of 10...
Laura Sutherland of Aura PR. Image credits: Martin Shields Photograhy

Laura Sutherland: Expert PR advice for a successful exhibition

Exhibitions can be big drivers for sales and leads and it’s essential if you’re participating, you make the most of the investment. Often businesses tell...
The Scotch Malt Whisky Society

The Scotch Malt Whisky Society partners with World Masters Golf Championship

The recently launched World Masters Golf Championship has received a significant boost with the announcement that The Scotch Malt Whisky Society will be a...
(L-R) Ailsa Veitch, Sue Hean, Adam Foster, Judith O'Leary, Katie Goodfellow, Bobby Galloway & Kirrie McNab

PR & Digital agency rebrands and moves to Edinburgh

Communications agency O'Leary PR is relaunching with a new name, a move to Edinburgh and the launch of a digital division as part of...

Marketing News

Promoted Content

Angus Lee, Jason Moir and Andrew Smith

North-East golf networking group swings into action

A new north-east networking group has swung into action offering a unique combination of sport, socialising and business networking. The 19th Hole, founded by experienced...

Nicholson Solutions Appointed as Education Partner by Digital Marketing Institute

The Digital Marketing Institute has appointed Aberdeen company Nicholson Solutions to deliver its Professional Diploma in Digital Marketing in Scotland. The SQA accredited professional...

Interviews

Louise MacLean

Interview: Louise MacLean of Signature Pubs – a day in the life

Louise MacLean, head of sales, marketing and PR at the Signature Pub Group, is an industry veteran having started as a graduate trainee with...
Bruce Hydes

Interview: Bruce Hydes of Edgar Stewart. The changing face of recruitment

Home to three leading specialist brands in the Scottish recruitment sector, namely Talented, Edgar Stewart and Cyrus Selection, ESS Holdings (Edinburgh) Ltd is a...
Neil Logan

Interview: Neil Logan, CEO of Incremental Group

Hot on the heels of announcing that digital technology specialist Incremental Group had successfully secured £500,000 of Regional Selective Assistance (RSA) support from Scottish...
Ian Stevenson

Interview – Digital forensics specialist leading the attack against cyber crime

Ian Stevenson, CEO of Cyan Forensics, is a computer scientist by training, and has spent the last 20 years in and around startups, first...
Joe Afif, founder & managing director of graduate recruitment jobsite Gradit

Interview : Recruitment professional matches tech graduates to jobs using algorithms

Joe Afif, founder & managing director of graduate recruitment jobsite Gradit, is a self confessed “millennial“ whose big idea was sparked while working in...

Columnists

Ian Stirling: How to build a distillery in Edinburgh part 2 – Capacity

Fascinated that someone was writing a diary blog about their proposed £5m new Edinburgh distillery project, we asked Ian Stirling of Port of Leith...

Laura Sutherland – 9 top tips for mobile marketing

Aura PR’s Laura Sutherland looks at the opportunities which lie in mobile marketing. The mobile has climbed the ladder to be one of the...
Yekemi Otaru

Yekemi Otaru: 12 engaging ideas for engineering companies

Even in so-called boring industries, there is great content. But finding new content ideas can be a real problem for marketing teams. Particularly in engineering...

Ian Stirling: How to build a distillery in Edinburgh part 1 – Three things

Fascinated that someone was writing a diary blog about their proposed £5m new Edinburgh distillery project, we asked Ian Stirling of Port of Leith...
Kieran O'Connor

Kieran O'Connor: Top 10 Life Lessons For Engineers

1. Some things will always take longer than you first think Hofstadter's Law: It always takes longer than you expect, even when you take into...