Monday, 28 September 2021 16:11

Mike Donoghue joins BIG as business development director

Mike Donoghue

Scotland’s largest PR and digital marketing agency, The BIG Partnership, has continued its recruitment drive with the appointment of marketing industry stalwart Mike Donoghue as business development director.

Mike joins BIG having most recently held the role of head of partnerships (Scottish Government) for marketing agency Story. Through this position he led the Greener and Healthier Scotland partnership activity for four years.

Prior to that position, Mike was new business director at Story and brings with him over 30 years of business development and integrated marketing knowledge. He has extensive experience working with some of Scotland’s biggest brands including Tennent’s Lager, Clydesdale Bank, Carling and The Scottish Government.

His appointment follows the recent recruitment of digital business development director Raymond MacHugh.

Alex Barr, founding director at The BIG Partnership, said: “Mike’s a very well-kent face in the Scottish marketing industry, with an excellent reputation from years of working with many of the country’s leading brands. His network of contacts is hard to match and we’re very excited about what he’ll bring to BIG.”

Mike said: “Communications has evolved tremendously over the past couple of decades, and BIG is a prime example of an agency which has evolved with it. It’s a particularly exciting time to join BIG and I’ve already been made to feel right at home here.”

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