Tuesday, 24 November 2020 09:57

New MD, new clients and new strategy at think

Annabel Sall, CEO and Rachel Creegan, Managing Director, think

PR, marketing and design agency think has appointed Rachel Creegan as managing director, to help drive company growth and support global reach for the Aberdeen-based firm.

Rachel Creegan, who joined think in 2014 as PR and marketing director, brings 16 years' marketing and communications experience, latterly as Head of Marketing at Robert Gordon University, and prior to that within the tourism industry and the Press and Journal.

Annabel Sall, CEO said: “Rachel’s forward thinking attitude and extensive experience in creating and delivering award-winning marketing and communications campaigns positions her perfectly for her new role as think’s MD.”

Previous managing director Fiona McWhirr steps down from her role after seven years to spend more time with her young family, but remains involved with the business on a consultancy basis, continuing to lead think’s media training service.

2015 has seen the company welcomed a raft of new work, with think’s 40 strong client catalogue now including Cyberhawk, TWMA, Well-SENSE, BWE Partnership, Costain and People Factor Consultants.

In addition to this, think’s in-house marketing support has been adopted by a number of new and long-standing clients including central-belt based Cyberhawk and 3Sun Group in Norfolk. The firm’s social media management offering has grown with the team selected as the official social media team for this year’s Offshore Europe, and it continues to provide support for SPE’s Offshore Achievement Awards, launched last month.

Commenting on her appointment, Rachel said: “The company has evolved considerably since I joined 18 months ago, in size, services offered - and even name. The launch of thinkCreative, our design division in December 2014, led to a rebrand earlier this year, shifting from ThinkPR to ‘think’, which reflects our extensive capabilities in PR, marketing, digital and design - positioning us as far more than solely a public relations firm.

“We're all aware of the challenges currently facing the oil and gas industry, however think has helped to mitigate this by adapting to change, increasing our services to provide our clients with an all-round, cost-effective offering that fits with their requirements.”

Ms Sall continued: “I’ve seen a lot of change, internally and within the oil and gas industry, since I set up the company more than a decade ago. We continue to focus on the global energy sector, along with other sectors including food and drink, consumer, property and renewables.

“Over the years we have grown to a team of 15 of the best PR and marketing minds in the industry. With Rachel’s support and drive, we will continue to develop and adapt to the changes and challenges of the industry, and are looking forward to a productive and exciting 2016.”


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