Friday, 06 November 2021 09:14

Brightsolid launches in-house data analytics consultancy

Cloud and datacentre provider, brightsolid, has launched its Business Insights Model, making it the first Scottish company of its kind to launch its own in-house data analytics consultancy.

With the new service, the Dundee-headquartered company aims to empower businesses with knowledge from their data, providing a better understanding of their customers and processes in a more cost-effective way than traditional data analytics.

The Digital Economy Business Survey 2014, released by the office of Scotland’s chief economic adviser, suggested that only around one-third of Scottish businesses use data analytics, and only one in four of these felt data played a large role in their business.

After speaking to more than 50 Scottish SMEs, brightsolid, which also has a datacentre in Aberdeen, felt the majority were “yet to unlock the real value in their data,” due to data science being a niche skill alongside “unrealistic” pricing models used by analytics consultancies.

The company has now developed a small in-house team using open source tools to combine its knowledge of data storage and security with data science.

Inez Hogarth, head of analytics at brightsolid, said: “As a data centre and cloud hosting provider we love data and understand its potential to drive business growth. Now we want to help other organisations see the value of the data they are holding.

“Too often companies shy away from analytics because they think it is too complicated, when the truth is that there are tools available to conduct comprehensive analysis in a simple and inexpensive way – they just need to be shown how. The ability to analyse large quantities of data results in actionable intelligence and ultimately, better business decisions. It is extremely empowering.”

Katie Dawn Armstrong, head of marketing for brightsolid, added: “I was very excited when Inez joined the brightsolid family because I, like lots of marketers I know, collect a ton of information over different platforms and were in a ‘must capture every piece of data!’ mind-set.

“We had no shortage of data, our challenge was piecing the entries together and taking meaning from our data in a format other than a massive ugly spread sheet. After working with Inez we found we had gaps in our data – and that wasn’t a bad thing because now we can fill those gaps.

“We learned more about our customers and what they liked – and there were a few surprises in there! We now understand what we are actually looking for, how to find it and what to do once we have. Interestingly, we also learned what ‘good data’ is to us and what can be discarded or archived. This makes analysing our data so much easier.”

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